Backlinks are incoming links to a webpage.
When a web page links to any other page, it’s called a backlink. Backlinks are one of the major metrics for the ranking of a webpage. A page with a lot of good quality backlinks tend to rank higher on all major search engines.
Search engine crawlers assess the relevancy of a website using hundreds of different ranking factors, so it’s important that your website has been developed to be compliant with the latest algorithms. If your website isn’t well-optimised, you’ll struggle to rank organically.
OnSite SEO involves analysing your website’s design, structure, coding and content to determine if improvements can be made that will increase its chances of ranking well. Every element of the website needs to be scrutinised and optimised, from individual page header tags through to broken links.