Brief

About You

Please ignore this first part if we have dealt with you before and already have this information.

Name

First Last

Email

Address

Street Address Address Line 2 City County / State / Region ZIP / Postal Code Country

Phone

Company Name

About Your Business

What is the nature of your business and what products or services do you sell?*

Do you have premises you trade from or is this purely an online business?*

What is your USP (Unique Selling Point) or what makes you special?*

Will the website be a completely new site or will it be a re-design of an existing site?*

Do you already have a domain name? If so, please state:*

Do you already have hosting and email accounts?*

If so please state the service provider and hosting package:

Please list some of your direct competitors’ websites or other sites which you think we should be aware of and why:*

Your Website's Purpose

What is the purpose of your website, for example is it to:

Increase footfall to your premises?*

Yes
No

Increase business by introducing online sales?*

Yes
No

Sell products online*

Yes
No

Promote a new product or service?*

Yes
No

Collect information electronically (eg online surveys)?*

Yes
No

Increase membership/loyalty/support?*

Yes
No

Show a portfolio of work/products?*

Yes
No

Increase visitor numbers?*

Yes
No

Any further information:

Your Target Market

Please describe your target customers or the audience you intend to reach via your website*

For example their interests, age, sex, social status, wealth bracket.

Are they primarily other businesses, special interest groups or consumers?*

How do they buy or have knowledge of your products or services at the moment?*

Are many visitors to your site likely to include a high proportion of people with impaired sight or any disability which we should be aware of?*

Selling / eCommerce Strategy

If you intend to make sales over the web, otherwise, skip this section.

How many products categories and products within each category do you want to sell?

Will your clients buy your product/services online using a credit or debit card or contact you by phone?

If you are selling online, do you already have a merchant account or will you be using PayPal?

Do you have a ‘real world’ shop or shops and if yes, how many?

Do you use stock control software, if so which?

Is there a need to link in to your accounts software, if so which package?

Do you have any special issues concerning foreign currencies, sales tax, shipping etc.? If so please state:

Technical

Do you want to be able to update some or all of the pages within the site yourself?*

(CMS/Content Management System)

Will there be any online forms for visitors to complete?*

Do you require any online booking or reservation system?*

Does the site need to link with an existing back office system eg database or EPOS?

If yes, please state:

Will users need to search sections of the site?*

Will any areas of the site need to be password protected?*

Will all or part of the site be in any language other than English?*

If so please state:

Navigation

Please list the different pages or menu categories that are likely to be required within the site.*

As a matter of good practice we will usually include a site map, privacy statement, your conditions or terms of use along with a statistics package like Google Analytics or similar.

SEO (Search Engine Optimisation) Options

How will people find your website – is it important that you are highly ranked in search engines?*

If searching for your site within a search engine, what keywords and phrases might be used?*

Do you require Search Engine Optimisation services?*

Deadlines and Budget

Please indicate a deadline for the website to go live?

If there is no deadline, please leave blank.

What is your budget, or how much did you anticipate on spending?*

Any other information

Please provide any information which you think we might need to know, which hasn’t been covered in your answers.

What Next?

Websites vary enormously in content and complexity and in the objectives they are setting out to achieve. From the information you have provided here we hope that we have a reasonable idea of what you require from your new website, but we will get in touch with you to clarify any points before we start.

Payment Terms
We will not begin your project until you have accepted our firm quotation for the work which is subject to our terms and conditions of business which can be viewed on our website or sent to you on request. We generally ask for 50% payment upfront and the remaining balance on completion. This ensures we are committed to working with each other and reaching a successful conclusion. Once we have received your full payment, copyright ownership of the design will automatically be transferred to you. If payment is not received within 30 days of the final invoice date we reserve the right to withdraw from the sale and to retain full intellectual property rights of the work we have produced for you (breach of copyright is a criminal offence). In some cases we may use a debt collection agency to recover the funds.

Comments

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